Sofia Joghee — Creator of the RECODE Method™
Clinical Hypnotherapist. EFT Practitioner. Helping professionals break repeating emotional patterns, at work, in relationships and in life transitions.
Professional background
- About 15 years in corporate roles, including project management in Singapore
- MBA (Entrepreneurship), Teesside University, UK
- BE (IT), Bharathiar University
- Clinical Hypnotherapist
- EFT Practitioner
- Matrix Reimprinting Practitioner
Sessions delivered via secure video call, Monday to Friday. Flexible scheduling across time zones. Sofia works with clients internationally.
Sofia is not a psychiatrist or psychologist. RECODE is not medical or mental-health treatment.
Applications
Where RECODE is applied
Professional & leadership transformation
Burnout, perfectionism, and leading from values rather than performance — via InnerArc.
Fertility & reproductive health
IVF and IUI cycles, pregnancy loss, infertility grief, body trust and reclamation, relationship strain, hope fatigue — via Conceive Within.
How I work
How Sofia works
Collaborative, grounded, and oriented toward transformation that holds beyond the end of the programme.
Safety before depth
No deep work happens without safety first. Your nervous system needs to know it is okay to feel, to slow down, to be honest. That foundation is built deliberately.
Your pace, always
There is no template timeline. Some people move quickly through phases; others need longer in one place. Sofia works at the pace your system can sustain.
Whole person
You are not a diagnosis, a job title, or a set of test results. You are a person with a body, a relationship, a history, and hopes that deserve care. The work engages all of it.
Somatic and relational
Change is not intellectual. It happens in the body, the nervous system, the quality of your relationships. Sofia works at that level.
Visible progress
You will see your progress across measured outcome domains — calmer reactions, clearer decisions, better sleep. Progress is visible, trackable, and yours.
Sofia's story
Sofia's story
Sofia Joghee is the creator of the RECODE Method™ — a six-phase framework for reprogramming the emotional and subconscious patterns that keep people stuck, whether in fertility, health, career, or leadership. PureCuring is the ecosystem the method runs through, with two specific applications: Conceive Within for fertility support, and InnerArc for professional and leadership transformation.
Why the method, not just the modality
Sofia trained as a Clinical Hypnotherapist and EFT Practitioner, and spent over a decade of her own life trying to conceive — an experience that showed her, from the inside, how much of a hard transition goes unaddressed by good intentions alone. Rather than treating each life area as its own separate problem, she developed RECODE: a repeatable six-phase process for finding and transforming the pattern underneath, wherever it shows up.
Why this work matters
Willpower and insight rarely change a pattern on their own. The pattern lives somewhere underneath the thinking — in the nervous system, in a learned response, in an old belief still running the show. That is the layer RECODE works at, alongside whatever practical support (medical, professional, relational) a person already has.
How it shows up
RECODE is the method; PureCuring is the ecosystem it runs through. Depending on what's showing up, that can mean Conceive Within for fertility support, or InnerArc for professional and leadership transformation. Same method, different rooms it can lead to.
Ready to talk?
A free 30-minute conversation to explore your situation and whether PureCuring is the right fit. Sofia personally responds to every inquiry.
Response within 48 hours. No commitment required.
Book a free consultation